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Consuming up to 10 litres of alcohol per person per annum, Uganda has become a country of significant growth for the adult beverage industry. Each year, up to a million Ugandans reach legal purchase age, fueling a market full of untapped potential for new and developing businesses.

Focused on delivering high-quality products, from international brands such as Guinness and Tusker to popular local products Bell Lager, Uganda Waragi, Senator, Ngule and much more, Uganda Breweries Limited (UBL) strives to tap into the tastes and demands of its consumers.

The company seeks to become one of the best performing, respected and, more importantly, most trusted consumer goods company in Uganda.

“Whilst spirits continue to grow, the informal beer sector represents 60% of alcohol consumption in Uganda. There’s a huge opportunity for us to recruit consumers into our product segments,” explains Joshua Muwema, Head of Procurement.

Local raw materials agenda

In spearheading the implementation of sustainable, domestic value creation across UBL’s supply chain, UBL has sought to transform its business through placing increased emphasis on procuring raw materials from local communities to improve Head of Procurement at Uganda Breweries, Joshua Muwema, on the company’s work to give back to local communities the lives of Ugandan citizens.

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